I have been thinking how to shoot a watch out of the ordinary and this what came out of that pondering.
I rolled this craft foam and secured it with the watch so it won't unroll. Then suspended the setup and placed a black card board below. Lit the watch and the background and there you go!
It's like looking at your watch and asking what time is it. Tried also a new signature but it looks to complicated. Will revert back to the old signature.